Worth Investigating: ESRI’s Zip Lookup

What do the marketers think of you?
This is kinda spooky. Just enter your Zip Code to see what classification of consumer you are assumed to be because of you location.

Here is the link

Why should I look at this?
Ever wondered why you receive certain ads?
Its like a mirror into your materialist soul.
If you were a materialist you would be one of the types highlighted here.
Its interesting, and might make you smile.
Fine, I’ll check it out.
At least take a look at 90210

What’s your lifestyle segmentation?

Bonus: Tesla’s Crazy new Model S.
I can’t wait to argue about this with Ryan Reilly.