Imgur.com has released a new file format for sharing .GIFs! It’s called .GIFV. It uses MP4 for the magic and loads much quicker and smoother than old school (1987) gifs! Hooray!
Why should I read this?
Its going to change mobile and web experiences.
People will have access to richer content without the memory costs and bandwidth usage.
More interactive sites means you could be left behind if you don’t adopt the newest format.
Well kinda, stuff will still work, but look at how shiny and smooth the two gifs in the article are. Or these on Reddit.